WHO WE ARE
Athletes First is a full-service management firm that has been representing elite players, coaches, personnel and broadcasters since its inception in 2001. Based in Southern California, with satellite offices in New York City, NY, Gainesville, FL, Austin, TX and Atlanta, GA, Athletes First is a staple in the sports representation business. Over the years, we've created a culture that's built around the two key components of our industry: exude extreme power while remaining intimately personal.
Athletes First has strategically grown our practice with the most widely experienced agent team in the industry. Composed of forward thinkers, trained attorneys and master negotiators, our agents hold Bachelor's, Master's and Law Degrees from some of the most prestigious universities across the United States.
Our mission is simple: Do the right things, with the right people,
for the right reasons.
Player to Agent Ratio
Super Bowl MVPs
First Round Picks
RECORD BREAKING CONTRACTS
Athletes First has negotiated many of the best contracts and extensions through the years. Our team of agents have negotiated the largest deal in NFL history seven times and has had countless record-breaking positional contracts. Make no mistake, a player's veteran contract is our Super Bowl. We have the resources, experience and team to maximize our client's contractual value. The proof is in the numbers.
COACHES / FRONT OFFICE
Athletes First is recognized as one of the most powerful firms in sports, representing elite coaches and executives in both the college and professional ranks. A1 Coaches goal is to support and advance the careers of all of our clients and their families. Relying on our resources, relationships and institutional knowledge to maximize value for our clients, A1 Coaches has negotiated many of the top contracts in sports.
Our full-time marketing staff works around the clock to aggressively scour the market to find brands that activate with athletes and coaches both nationally and regionally and push our clients into their plans. Whether it be securing a quarterback to star in national commercials aired on every TV network across the country or partnering an offensive lineman with a regional sausage brand showcased on Wisconsin billboards, our team has proven that we thoroughly dominate every aspect of the sports marketing industry by never leaving any potential deal on the table.
PROACTIVE SPORTS PERFORMANCE
Athletes First has partnered with Proactive Sports Performance to bring our athletes an exclusive, unrivaled pre-draft experience that has been perfected from years of successful Draft classes. Founder Ryan Capretta's extensive experience with world class athletes is sought after by elite NFL players who return to train at Proactive each off-season. Small group sizes, individual attention, and specific training regimens for each player is the foundation of Proactive’s success.
PROACTIVE DRAFT SUCCESS SINCE 2014
#1 Overall Picks
Player to Trainer Ratio
Athletes First is the ultimate powerhouse in football and there is no doubt in my mind they are the best in the business. I couldn’t be happier to be part of the A1 Family - these guys are more than just my representation; they’re my extended family and will forever be a part of my life.
I’ve had the pleasure of working with the folks at Athletes First for over 25 years. Since day one, they have stayed true to their word and had my back every step of the way. Athletes First has advised me from my playing days to broadcasting, and now as a general manager, with unmatched passion & energy. They are a first-class group of people and I’m proud to call myself part of the A1 Family.
Athletes First has proven to be so much more than just a sports agency to my family and I. They have been by our side through both the best and worst years of my career, the injuries and the Pro Bowl seasons. A1 has proved time and time again – they have my back.